Baby, The Stars Shine Bright
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| Company type | Corporation |
|---|---|
| Genre | Lolita fashion |
| Founded | 1988 |
| Founder |
|
| Headquarters | , Japan |
Area served | Asia, Europe, North America |
| Products | Apparel, accessories |
| Website | www |
Baby, The Stars Shine Bright (株式会社 ベイビー、ザ スターズ シャイン ブライト, Kabushiki Kaisha Beibī, Za Sutāzu Shain Buraito) is a Japanese apparel brand created in 1988 by Akinori and Fumiyo Isobe.[1] The brand specializes in lolita fashion and has been widely known for its "sweet" aesthetic.[1][2] In 2004, Baby, The Stars Shine Bright launched Alice and the Pirates, a sub-brand centered on gothic and punk lolita apparel.
History[edit]
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The company's flagship store, opened in 1999 in Daikanyamachō, Shibuya, was relocated to Omotesandō in 2012.[3]
Baby, The Stars Shine Bright became more widely known after the release of the 2004 live-action film adaptation of Novala Takemoto's 2002 novel Kamikaze Girls,[1] of which they were featured in the film and produced the wardrobe for one of the main characters.[2]
In August 2009, Baby, The Stars Shine Bright opened its first store in the United States in San Francisco, California.[4][5] In July 2014, Baby, The Stars Shine Bright opened a store in New York City, New York, as part of a combination store with Japanese alternative fashion retailer Tokyo Rebel.[6] The New York store closed on February 28, 2018.[7]
Products[edit]
Baby, The Stars Shine Bright sells apparel that is handstitched in Japan and cut from custom fabrics.[6] The brand is one of the widely known brands in lolita fashion for its "sweet lolita" aesthetic, which features "pastels" and "cupcake" silhouettes.[6] In May 2023, Baby, The Stars Shine Bright released their first fragrance, Baby Princess.[8]
Alice and the Pirates[edit]
In 2004, Baby, The Stars Shine Bright launched Alice and the Pirates, a sub-brand dedicated to gothic and punk styles.[1] The name is inspired by Alice in Wonderland and Vivienne Westwood's 1981 Pirate Collection.[1]
References[edit]
- ^ a b c d e "Lolita fashion: Japanese street style". Victoria & Albert Museum. 2024-05-12. Archived from the original on 2024-04-17. Retrieved 2024-05-12.
- ^ a b Godoy, Tiffany (2007). Vartanian, Ivan (ed.). Style Deficit Disorder: Harajuku Street Fashion. Chronicle Books. p. 142. ISBN 9780811857963.
- ^ "ベイビー：下妻物語のロリータブランド本店が表参道にオープン". Mantan Web (in Japanese). 2012-09-28. Archived from the original on 2020-03-14. Retrieved 2020-02-18.
- ^ Tsui, Bonnie (2010-06-24). "An All-Japanese Mash-Up". New York Times. Archived from the original on 2022-06-17. Retrieved 2024-05-12.
- ^ Hill, Angela (2020-02-10). "16 must-sees in San Francisco's Japantown, from ramen to shoji paper". The Mercury News. Archived from the original on 2021-06-06. Retrieved 2020-02-18.
- ^ a b c Van Syckle, Katie; Whitford, Emma; Faibyshev, Dolly (2014-07-22). "The Japanese 'Lolita' Subculture Takes New York". The Cut. Archived from the original on 2023-06-03. Retrieved 2024-05-18.
- ^ "Baby, the Stars Shine Bright's official New York store – BABY, the Stars Shine Bright New York City". Baby, the Stars Shine Bright New York City. Archived from the original on 2018-03-17. Retrieved 2024-05-18.
- ^ "BABY初の香水「Baby Princess」が登場！イメージモデルはLiyuuちゃんが担当♡5月2日より海外版も販売開始！". Harajuku Pop! (in Japanese). 2023-05-01. Archived from the original on 2023-12-01. Retrieved 2023-09-30.
External links[edit]
- Official website (in Japanese)